Infusing modern technology with traditional talk show tactics, webinars are the new worldwide interactive platforms to engage the interest of your target audience. Contrary to popular belief, a webinar is not just limited to web conferencing. Rather, it can be thought of as a virtual event organized on a digital platform. In today’s world of social media, webinar is becoming an increasingly efficient and cost effective marketing tool.
The key success factor for a webinar lies in the number of advantages it offers over the host of traditional marketing techniques. Some of these benefits include:
Visual content is one of the key components of the 5 Most Effective B2B Marketing Tactics. The Top 3 Content Formats that B2B buyers observed and evaluate before buying a product or availing a service include:
In a recent study, more than 86% of buyers preferred watching an interactive or visual content on new products, before buying it. The advent of Webinars has, thus, led to a decline in the reliance of buyers on Whitepapers for product knowledge and is influencing their buying decisions.
Companies spending on webinars are witnessing a significant amount of increase in lead acquisition and conversion rates. During the last year, almost every social media outlet has laid emphasis on the design and graphics of visual content. Even the search algorithms of Google give preference to websites with attractive video content over written texts.
Resurgam offers the best webinar setup for your business. A synergy with us ensures that your business is well-equipped with an effective marketing tool to maximize sales, without draining your budget. Our tailor-made services enable your business to design and upload highly interactive webinars on your website that offer valuable insight, improve your SEO ranking and generate more leads. We help you to: